No B.S. Guide to Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.

In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.

IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!

EXPLORE:

• Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.
• The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.
• An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.
• The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.
• A revolutionary shift in your sales approach that can lead to easier conversions--why the sale delayed can be the sale more easily made!
• The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.
• The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.

INCLUDES:

• TRANSCRIPT of a Brinkley Radio Broadcast
• ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.
• PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy's), and Avatar.

Author: Dan S. Kennedy,Chip Kessler
Publisher: Entrepreneur Press
Published: 04/07/2026
Pages: 320
Binding Type: Paperback
Weight: 0.88lbs
Size: 8.82h x 5.91w x 0.79d
ISBN: 9781642011821

About the Author
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.