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$36.00
Rolling Stone and the Rise of Hip Capitalism: How a Magazine Born in the 1960s Changed America—
$36.00
The Story
In its early years, Rolling Stone stood out on the magazine rack: an iconoclastic bimonthly aimed at young Americans, dedicated to music, culture, and politics. Magazine cofounder Jann Wenner's vision of a magazine that blended politics with sophisticated coverage of rock music and related social and cultural trends was groundbreaking and a surprising commercial success, turning the brash young publisher into the era's quintessential "hip capitalist."
This is a history of Rolling Stone's heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers--from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine's prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.
Author: Charles L. Ponce de Leon
Publisher: University of North Carolina Press
Published: 04/28/2026
Pages: 304
Binding Type: Hardcover
Weight: 1.31lbs
Size: 9.36h x 6.48w x 1.03d
ISBN: 9781469694399
Review Citation(s):
Library Journal 03/01/2026 pg. 112
About the Author
This is a history of Rolling Stone's heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers--from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine's prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.
Author: Charles L. Ponce de Leon
Publisher: University of North Carolina Press
Published: 04/28/2026
Pages: 304
Binding Type: Hardcover
Weight: 1.31lbs
Size: 9.36h x 6.48w x 1.03d
ISBN: 9781469694399
Review Citation(s):
Library Journal 03/01/2026 pg. 112
About the Author
Charles L. Ponce de Leon is the author of several books, including Fortunate Son: The Life of Elvis Presley and That's the Way It Is: A History of Television News in America.
Description
In its early years, Rolling Stone stood out on the magazine rack: an iconoclastic bimonthly aimed at young Americans, dedicated to music, culture, and politics. Magazine cofounder Jann Wenner's vision of a magazine that blended politics with sophisticated coverage of rock music and related social and cultural trends was groundbreaking and a surprising commercial success, turning the brash young publisher into the era's quintessential "hip capitalist."
This is a history of Rolling Stone's heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers--from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine's prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.
Author: Charles L. Ponce de Leon
Publisher: University of North Carolina Press
Published: 04/28/2026
Pages: 304
Binding Type: Hardcover
Weight: 1.31lbs
Size: 9.36h x 6.48w x 1.03d
ISBN: 9781469694399
Review Citation(s):
Library Journal 03/01/2026 pg. 112
About the Author
This is a history of Rolling Stone's heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers--from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine's prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.
Author: Charles L. Ponce de Leon
Publisher: University of North Carolina Press
Published: 04/28/2026
Pages: 304
Binding Type: Hardcover
Weight: 1.31lbs
Size: 9.36h x 6.48w x 1.03d
ISBN: 9781469694399
Review Citation(s):
Library Journal 03/01/2026 pg. 112
About the Author
Charles L. Ponce de Leon is the author of several books, including Fortunate Son: The Life of Elvis Presley and That's the Way It Is: A History of Television News in America.
